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Net Performance Marketing Conference

Web efficiency optimization (WPO) refers to the practices and techniques used to improve a website’s velocity, responsiveness, or overall user encounter. It’s becoming more and more important, mainly because users have found expect a fast and functional experience on-line. Research implies that slow websites lose users and reduce sales. This can include a substantial impact on an enterprise or organization’s bottom line.

WPO focuses on the two server-side and client-side optimizations. On the server based, this includes customization how info is usually loaded coming from databases and other application dependencies. On the client-side, this means reducing download coming back JavaScript data files, CSS, photos, and other methods by minification, image spriting, and other front end optimization techniques.

Various studies show that a few milliseconds of improvement in loading time can have a big impact on website traffic, conversions, and revenue. This is especially true to get eCommerce sites and other organization models based on getting people to engage with the company and/or buy something.

WPO can be done on the site-wide basis or as part of a specific project such as a redesign, new mobile app, etc . It can also be focused entirely on specific web page types, including blogs or landing webpages. In general, the goal is always to make the complete user encounter faster and smoother by using tools, advanced methods, experimentation, and guidelines.

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